If you have never commissioned a website, the process is opaque and the quotes vary by a factor of ten for reasons nobody explains. This page describes how it really works, including the parts that go wrong.
The steps
- A short conversation about what the business does and what the site must achieve.
- Follow-up questions and a first assessment, before any quote.
- Scope, price and timeline agreed in writing.
- Design directions, usually more than one, discussed rather than presented.
- Build, with visible progress rather than months of silence.
- Content, review and testing.
- Launch, then checks in the following weeks.
What you need to provide
This is where projects stall. Text, images, logo files, product data, and someone empowered to approve.
Content is the usual bottleneck. If it does not exist, decide early whether you write it or we do, because a build waiting three months for copy is a build costing money and momentum.
What drives the price
Number of unique page templates, not pages. Whether content exists. Whether functionality goes beyond information — bookings, payments, calculators, logins. How much design work is bespoke. Integrations with other systems.
A five-page brochure site and a five-page site with a booking system that syncs to a calendar are entirely different projects.
Realistic timelines
A straightforward business website: four to six weeks from agreed scope, assuming content is ready. Online stores and complex builds: eight to twelve weeks or more.
Anyone promising a proper custom site in a week is using a template, which may be fine — but you should know that is what you are buying.
What you own afterwards
Code, design and working accounts remain with you under the contract. Domain, hosting, advertising accounts and analytics stay in your name throughout, so you are never locked in.
Common mistakes
Choosing on price alone and paying twice. Approving a design without seeing real content in it. Skipping redirects when replacing an old site. Launching with no way to measure anything.
FAQ
What does a website cost?
Our minimum project is around €2,000. The costs guide breaks down what moves the number.
Do we need to write the content?
Not necessarily, but you must supply the substance. We cannot invent your expertise.
What happens after launch?
Optional maintenance, and marketing work if agreed.