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Ace Monster Trucks, on a website the team maintains itself

Ace Monster Trucks needed a refreshed site for a specialised live event. Dates, venues and the presentation of the trucks all have to stay current, and the client had nobody technical on hand to keep a website up to date. So being able to edit it afterwards was one of the central requirements.

The homepage is built for the audience the show actually has: families deciding on a night out.
The homepage is built for the audience the show actually has: families deciding on a night out.
Each truck carries its own page, with the specifications people turn up wanting to see.
Each truck carries its own page, with the specifications people turn up wanting to see.

Getting the requirements into a new website quickly

The conversation with the client concentrated on the content needed, the design and the editing capabilities. This relaunch was delivered within one week in March 2026. That specific project duration is not a general commitment for other websites: scope, material and sign-offs set each timeline.

Changing content without asking a developer

The team can add and edit the texts provided for, place additional content blocks, and maintain images and links. The truck pages and the content intended for them can be managed too. That keeps the site adjustable day to day as the offer or the published information changes.

The editing capabilities were built as part of the website. They are not merely an assurance that any future function will automatically be included on request; further development is scoped separately. The Tank, Tassie Devil and Scruffy each carry their own page with build history, driver and specification, and every route on the site ends at a ticket.

Design and daily use, considered together

The site had to convey the character of the show and be operable by the client's team at the same time. The project therefore combines a design tuned to the brand with practical content management. The feedback from Cassius, published with permission, describes the experience of the site and of handling ticket enquiries.

What the case demonstrates

What is demonstrated is the relaunch itself and the confirmed editing capabilities. No quantified increase in organic traffic, ticket sales or AI recommendations is claimed for this project. For businesses whose information changes often, what the case mainly shows is the value of planning content management in advance.

Client
Ace Monster Trucks
Sector
Live entertainment, national touring
Relaunch
March 2026, within one week
Scope
Design, Development, CMS
Editorially checked by
Oleg, Head of SEO and digital marketing