A custom content system the team runs themselves, wired into event listings and ticket funnels. New dates go live in minutes without a developer, so the site stays accurate through a touring season instead of drifting.
The challenge
A national touring show whose dates and venues shift constantly, with nobody technical on hand to keep the site current. A tour site that is out of date is worse than no tour site: it sends people to a venue on the wrong night.
The fleet is the draw
The Tank, Tassie Devil and Scruffy each get their own page with build history, driver and specification. People come for a specific truck, and a show that sells on spectacle should not make you dig for it.
Dates that change without a developer
Event listings are editable by the people who know the schedule. That is the difference between a site that reflects the tour and a site that reflects the tour as it was when it launched.
Every route ends at a ticket
The show is fireworks, the wall of fire and car-crushing runs as much as the trucks. Each of those has somewhere to live on the site, and each of them ends at the same place.