When your website no longer fits your company, it needs a considered restart. We combine a new design with a review of the existing content, functionality and URLs.
Design refresh from €1,785, including 19% VAT, with mobile layouts and implementation on the existing pages agreed in advance. Larger website relaunches are quoted individually based on scope and the changes required.
Relaunch experience with alkon and Ace Monster Trucks: different businesses, different requirements, and no identical package for everyone. See the projects
What should change, and what has to stay
A relaunch does not start by deleting the old website. Existing content may already be visible for searches, be linked from elsewhere, or hold information customers rely on. At the same time, outdated structures can make the site hard to use.
We work out which content is carried over, revised or merged. We look at goals and functionality as well as the data available. If there is no search data, we name that uncertainty in the plan.
Design decisions based on real requirements
A modern site does not have to follow every design fashion. What matters is that visitors understand your offer and your team can use the site day to day. We align design, page structure and the functionality needed.
For alkon that meant a meeting in person, several prepared design directions and photographs from the shop floor. Combining the agreed elements produced an individual result. That process is one project example; the number of design variants is agreed separately for each new project. See the alkon project
URLs and search engines during the changeover
For every changed address we record which old page corresponds to which new one. Redirects should match in content. Sending every old URL to the homepage is not a usable replacement structure.
Before and after launch, within the agreed scope, we check the important pages, internal links and search signals: status codes, canonicals, language versions and the sitemap, depending on the site.
A careful migration reduces avoidable mistakes. It is not a guarantee that every existing search position stays unchanged. For reference: website relaunch checklist.
Sign-off needs clear responsibilities
In larger companies several people are usually involved. It should be clear early on who approves copy, design and functionality. One consolidated round of feedback is more useful than contradictory wishes from several departments.
We agree the decisions needed and how additional requests are handled. New functionality added mid-project can change effort and timeline, so such changes are discussed before they are implemented.
Plan the handover and what comes next
After launch the website needs a settled operation. Who manages domain and hosting? Which content may the internal team edit? Who checks reported errors? The handover should answer those questions.
If wanted, ongoing SEO or marketing support can follow. It is distinct from hosting and plain maintenance. More: SEO retainer.
FAQ
Can the existing content be kept?
Yes, as long as it is still useful, current and fits the new structure. Content is not replaced just because the design is new.
Do we have to change the domain too?
No. A relaunch does not require a new domain. Changing it would be a separate decision with its own migration requirements.
Can our team maintain news and job listings themselves later?
That is possible once the editing functions are agreed. For alkon, that kind of management was part of the requirements.
How do we avoid delays?
Complete source material, one responsible contact and agreed sign-off steps help most. We plan the date on the basis of the actual scope.
What no longer works on your current website?
Send us the URL and the main things you want changed. We start with the task, not with a one-size-fits-all solution. Discuss a relaunch