WebAktive built SwiftMove in Brisbane a new website, in use since September 2024. The goal was to present the services clearly and lead enquirers to the right kind of request. Our team never examined an earlier website, so this case makes no before-and-after comparison with one.
Five kinds of job, not one general form
What a move requires varies enormously. A business with office equipment needs different questions from a family leaving a flat. Someone moving a piano should not have to answer questions about several bedrooms first.
The enquiry journey therefore distinguishes five kinds of job, and collects the details that fit each one. The technical work was mostly in bringing those differences together into one short, understandable sequence.
| Enquiry type | The job it describes |
|---|---|
| House or apartment | A studio up to a five-bedroom house |
| Office or business | Desks, IT and complete office fit-outs |
| Interstate | Moves from Brisbane to other states |
| Single item | One piece of furniture, or a few items |
| Piano or heavy item | Pianos, pool tables, safes and other heavy items |
An estimate of effort, not a published rate card
The actual calculation sits on the staff side. Customers do not see the internal rates; they see a preliminary assessment of their job, which can include a time range, the recommended vehicle size and the number of crew needed.
A result might show four to six working hours, for example. That is an illustration of the format, not a general guide to what a move takes. The team then makes contact, settles the details and discusses the actual quote. The automatic orientation is not a binding booking.
Content and marketing tied to the enquiry path
The site also carries information and advice organised by moving topic. It answers the questions people have before booking and links through to the relevant services and to the enquiry. WebAktive also supports SEO, GEO and Google Ads; for any evaluation, organic search, paid ads and other sources have to be looked at separately.
What the website contributes to enquiries
SwiftMove estimates that roughly 80 percent of enquiries come through the website and the marketing activity connected to it. The estimate covers the whole period from the September 2024 launch to September 2026 and includes Google Ads. It is not a share attributable to SEO alone, and it is not a percentage increase.
WebAktive's own review of the available data is consistent with the client's estimate. The underlying client data stays confidential and is not a publicly verifiable channel study. What is visible is the working enquiry path, with job-specific orientation followed by a personal conversation.
One reported enquiry after an AI recommendation
In early September 2026, SwiftMove reported an enquirer who, when asked, said the company had been recommended to them by GPT. The report was passed on around 5 September and may be published anonymised.
This is a single reported enquiry, not a controlled comparison. The original prompt and answer are not publicly available. The feedback concerns SwiftMove as a removalist, not a recommendation of WebAktive as an agency.
What transfers to other businesses
A good enquiry process matches the jobs actually on offer. Several paths can meet in one interface without asking every visitor the same questions. The site should make clear which answers are a first orientation and where a binding conversation with the business begins.