Most marketing problems are not campaign problems. Traffic arrives at a page that does not answer the question, or an enquiry form nobody has tested, and the budget gets blamed. WebAktive treats the site and the campaigns as one system, because that is how a visitor experiences them.
What this covers
- demand and keyword research before any spend
- search visibility through SEO and, where it fits, paid search
- paid social where the audience genuinely is
- landing pages and conversion paths
- measurement that ties spend to enquiries rather than clicks
Strategy before channels
We start from the commercial question: who buys, what triggers the decision, and what a qualified enquiry is actually worth to you. Channel selection comes after, because a channel that suits an impulse purchase is wrong for a six-month B2B cycle.
That analysis usually narrows the options rather than expanding them. Doing two channels properly beats spreading a small budget across five.
Why the website is part of the campaign
Sending paid traffic to a page written for a different audience is the most common way to waste a budget. Before increasing spend we check that the destination answers the query, states the offer plainly, and asks for the next step once rather than five times.
Where the existing page cannot do that, building a proper landing page is usually cheaper than the media budget it saves.
Measurement
We measure enquiries and, where the data exists, what those enquiries turn into. Clicks and impressions are diagnostic, not the point. Reporting explains what changed and what we plan to do about it, rather than exporting a dashboard screenshot.
Analytics on this site is consent-gated, and we set client measurement up the same way: correctly, with the legal basis handled, rather than collecting whatever is technically possible.
What we do not promise
Guaranteed positions, guaranteed lead volumes, or a fixed cost per acquisition before any data exists. Anyone offering those is either guessing or planning to explain later why it did not happen.
FAQ
How much budget do I need?
For Google Ads we suggest at least a four-figure monthly media budget before the data becomes meaningful. Below that, organic and conversion work usually returns more.
Do you take over an existing account?
Yes. We audit what is running first, and we do not rebuild an account that is working simply because we did not build it.
How soon are results visible?
Paid search produces data within days and results within weeks. Organic visibility for competitive terms usually takes months.