We build websites, structure services that need explaining and improve the foundations of your visibility in search engines. Our focus is manufacturers, industrial suppliers and technical service providers. We support other B2B companies too, on a scope agreed to fit.
Website projects and ongoing SEO support are planned separately. If paid search ads suit your task, we add Google Ads by agreement. Together we work out which service fits your current situation and what information your business customers need before they enquire.
Our team works from Villingen-Schwenningen with companies across Germany.
Discuss B2B marketing · See the alkon industrial project
An industrial project from our work
For the manufacturer of aluminium components we built a German-English industrial website with the company's own photography. The site makes services and contacts easy to find and offers an enquiry route for technical projects.
- Prospects can send drawings and other project files with their enquiry.
- Job applications have their own route, kept apart from project enquiries.
- News and job listings are maintained through the agreed content management.
The project shows how we fit content, design and functionality to an industrial business. Its scope goes beyond the base website. See the alkon project in detail
Who this approach suits
It suits companies whose offer has to be understood in technical terms before anyone enquires: manufacturers, industrial suppliers and technical service providers. Other B2B providers benefit too when their website does not yet explain their services, applications and the next step clearly.
We agree with you which services and customer groups come first, and derive the website scope and the priorities for ongoing work from that.
Our B2B online marketing services
Which job should your B2B presence do next? Perhaps your website does not yet explain your offer clearly. Perhaps pages are missing for the questions your customers ask. Or you want to check whether Google Ads makes sense for particular services. We discuss the starting point and agree the work that fits.
Websites for clear services and enquiries. We organise your services, write the website content and build the agreed design, keeping in mind what prospects need to know to choose a supplier. Pages, languages and functions are settled before the build. Special enquiry routes, for example with technical details or files, are agreed separately. Websites for B2B companies · Web design for industrial companies
B2B SEO for the topics your customers search for. We check which search topics fit your services and which existing pages answer those questions, and derive the agreed improvements to content, internal links and technical foundations. Subject details are agreed with you; the ongoing scope and priorities are agreed separately. SEO for B2B companies
We take AI-assisted search into account through clear content, verifiable company information and technical accessibility, within the agreed scope. If we agree spot checks of AI mentions, we document them with their test conditions; they are no promise of future visibility. We cannot guarantee a particular mention or recommendation by an AI system. GEO and AI-assisted search
Google Ads for the right searches. If Google Ads suits your plans, we review the goal, search terms, ads and the right landing page. Initial setup is part of the agreed ad management, and for an existing account we take the available data into account. Ad management, ad budget and any landing page that is needed are billed separately. Google Ads for B2B companies
What we check and report
For SEO support you receive a report each quarter as standard, or monthly on request. It documents the work done, problems found, available data from Google Search Console and the next priorities with the reasons for them. Your feedback helps us judge which enquiries fit. Clicks, enquiries and orders are looked at separately.
How the start can look
Tell us about your company, your main services and your current website. The first consultation is free and can take place by email. You will hear back within one business day. If the structure and scope are already clear, that first reply includes the binding price; otherwise we clarify the open points first. Once you have decided on the project, in-person meetings are possible by arrangement within about 80 km of Villingen-Schwenningen; meetings further away are discussed separately.
A new website and ongoing SEO support are planned separately. In SEO support we use around ten working hours per month as a guide; which tasks we work on follows the priorities agreed together, and if substantially more is needed long term, we agree an extended offer with you first.
Example: possible tasks in the first three months of agreed SEO support.
Month one: we review the existing pages, your offer and available search data, agree which services and customer groups come first, and turn that into a prioritised task list.
Month two: we work on the agreed content and technical tasks by priority; you answer subject questions and sign off content. Extra pages, functions or a larger rebuild are discussed before they start.
Month three: we summarise the work done, review the available data and agree the next steps, without promising particular rankings or business enquiries.
What B2B online marketing costs with WebAktive
Website and SEO prices include 19% VAT; for Google Ads management we state the net fee and the amount including VAT. A website project, ongoing SEO support and Google Ads are separate services, and the agreed scope is set down before work begins.
Base website with five core pages: €2,400 one-off, including 19% VAT. Which five pages explain your offer best is agreed with you. Structure, website content, individual design, SEO basics and two revision rounds are included. The legal notice and privacy policy are added free from your ready texts and do not count towards the five. A larger industrial website, more pages or languages and special enquiry functions are agreed separately; the alkon project shows an individual scope, not what the base website includes. Scope and terms of the base website
SEO support: €600 per month, including 19% VAT. We use around ten working hours per month as a guide to the effort involved; tasks and priorities are agreed. Three-month minimum, then monthly. Reports are provided quarterly as standard, or monthly on request. After the minimum term the support can end at the end of a service month. We do not guarantee positions, traffic or enquiries. Ongoing SEO support
Google Ads management from €357 a month, including VAT. Our management fee is 30% of the agreed monthly Google Ads budget, net, plus 19% VAT: €300 net (€357 including VAT) at the minimum agreed Google ad budget of €1,000 a month. Google charges the ad costs directly to the payment method in your own Google Ads account. Initial setup and ongoing management are included in the fee; a landing page is quoted separately. The minimum term is three months; after that you can cancel free of charge with at least one week's notice. The contract details are set out in the offer. No guaranteed results. Google Ads management in detail
Working directly with Oleg and Pavel
WebAktive has worked since 2024 as a team of two, Oleg and Pavel, from Villingen-Schwenningen, for companies in Germany and internationally. You agree your project directly with us: which tasks we take on and which information and sign-offs we need from you. Personal meetings are possible by arrangement; we do not run a public office for walk-in visits.
For a website project you answer our questionnaire and provide photos and ready legal texts; we develop the structure and website content from them. We agree the scope and costs in a contract before work begins and invoice on completion; once paid, the website is yours with full access.
FAQ
Which services does WebAktive offer B2B companies?
WebAktive builds websites and takes on agreed SEO work. You can add Google Ads on top, with a separate ad budget. We agree with you which task comes first and which services belong to the agreed scope.
Does our website have to be rebuilt?
That depends on the existing site. We check with you whether content and structure can be developed further or whether a new website project is needed. A rebuild is not automatically part of the monthly SEO support.
What does a B2B website cost?
The base website with five core pages in one language costs €2,400 one-off, including 19% VAT. More pages, languages and special functions are agreed in addition. The legal texts you provide are added free of charge on additional legal pages. For a more extensive B2B website we set the right scope and price before work begins.
What is included in ongoing support?
SEO support costs €600 per month, including 19% VAT. Around ten working hours a month serve as a guide; which content, technical improvements and GEO-related tasks we work on is agreed together. The minimum term is three months, after which support continues monthly. Reports come quarterly as standard, or monthly on request. A website rebuild, ad management and ad budget are not included.
How long until SEO shows results?
That depends on the existing site, the competition and the changes made, among other things. In the first three months we work on the agreed priorities and report on the work and search visibility. We cannot promise a fixed date for better rankings or new enquiries.
What do you need from us?
Details of your company, services, target customers and goals. For a website project you answer our questionnaire and provide photos and ready legal texts; we develop the structure and website content from them. During the work we need subject feedback and sign-offs; for ongoing support we agree the access needed separately.
How do you work with our sales team?
You tell us which questions prospects ask and which enquiries really fit your offer. That information feeds into the agreed content and the enquiry route.
Can we commission only a website or only SEO?
Yes. A website project and ongoing SEO support are agreed separately. If you already have a website, we discuss whether support on that basis makes sense. Google Ads remain an additional service by agreement.
Which next step suits your B2B company?
Do you want to present your services more clearly, work on the right search topics or check Google Ads? Describe your starting point. We discuss which task makes sense first and what scope you want to commission for it. Discuss B2B marketing
Your website address and a short description of your plans help us assess your enquiry.
Related services: Websites for industrial companies · B2B SEO · Ongoing SEO support · GEO and AI search · Google Ads