Google Ads is the fastest way to find out whether people are searching for what you sell, and the fastest way to spend a budget discovering that they are not. The difference is in what you measure and where the traffic lands.
What we run
- search campaigns on commercial intent
- shopping campaigns for online stores
- remarketing to visitors who did not convert
- campaign structures that survive budget changes
- conversion tracking that records real enquiries
Structure before spend
We build campaigns around how people actually search, not around your internal product names. Ad groups stay tight enough that the ad matches the query and the landing page matches the ad. Broad match with no negative keyword discipline is how budgets disappear into irrelevant traffic.
Negative keyword lists start on day one and keep growing, because the search terms report always reveals things nobody predicted.
Where the click lands
An ad that promises something the landing page does not immediately confirm wastes the click you just paid for. We check the destination before increasing spend, and build a dedicated page where the existing one cannot do the job.
Measurement that means something
Conversion tracking records submitted enquiries verified server-side, not button clicks. A click on a submit button that then fails validation is not a lead, and counting it makes every downstream decision wrong.
Where the sales process is longer, we work with you on which offline outcomes can be fed back so bidding optimises toward revenue rather than form fills.
Budget
We suggest a media budget from around four figures monthly before the data becomes statistically useful. Our fee is a percentage of media spend, fixed in the proposal. Below that threshold, organic and conversion work usually returns more per euro.
Consent and tracking in the EU
Advertising tags require consent in Germany. That has to be built properly, with tags blocked until opt-in and Consent Mode configured, or your data is both incomplete and unlawful. We handle this as part of setup rather than as an afterthought.
FAQ
Do you require a long contract?
No. We would rather you stay because the numbers work.
Who owns the account?
You do. The Google Ads account, its history and its data remain yours throughout.
Can you fix an account someone else built?
Often, yes. We audit first and say plainly whether restructuring or rebuilding is better value.