We plan and manage your Google Ads campaigns with one clear aim: enquiries that fit your business. You work directly with WebAktive in Villingen-Schwenningen. We connect the campaigns, conversion tracking and the technical alignment of your landing page.
From a minimum agreed Google ad budget of €1,000 a month. Management: 30% of that budget, net, plus 19% VAT. Setup and conversion tracking are included.
Book a free first consultation · See services and costs
Your own Google Ads account · A direct contact · Support across Germany
Is Google Ads right for your business?
Our offer is for businesses across Germany that want to bring their services to the attention of people who are looking for them. What matters is a clear offer, a target group you can reach, and the capacity to handle the enquiries that come in.
Plan for at least €1,000 a month of Google ad budget, plus our management fee. In the first consultation we talk about your offer, your region, your website and your goals, and check together whether Google Ads makes sense on that basis.
You do not need a finished campaign strategy. A short description of your services, the area you want to reach and a realistic budget range are enough to start.
We cannot guarantee a particular number of enquiries or orders. Demand, competition, your offer, your website and how enquiries are handled all affect the result.
For B2B companies: aligning website, SEO and Google Ads in B2B
What our Google Ads management covers
We set up new campaigns or take over your existing Google Ads account. On a takeover we review the existing campaigns and tracking and make the corrections needed. The same terms apply to both: setup, review, corrections, conversion tracking and ongoing management are included in the fee.
Campaigns that fit your offer
We agree goals, the services to advertise, target regions and budget with you. On that basis we build the campaign structure, choose suitable search terms and write the ads. Irrelevant searches are kept out with negative keywords.
Conversion tracking for the enquiries that count
We decide together which actions matter for your business and set up the measurement for them. For forms, we distinguish between a click on the submit button and an enquiry that was actually accepted. The technical implementation is aligned with your website and the privacy settings you have chosen.
More: web analytics and conversion tracking
Regular checks and adjustments
We check the campaigns every 14 days and adjust them where needed: search terms, ads, regional targeting, budget distribution and recorded enquiries, among others. Which changes make sense depends on the data available.
Reports and a shared view
You receive a report every month for the first three months, then quarterly. It summarises how the campaigns developed and what comes next. Your feedback on the quality of enquiries helps us read the numbers correctly.
What role does the landing page play?
An ad needs a destination where people understand your offer and can get in touch easily. We check whether your existing page suits the campaign and which changes make sense before launch.
Building a new landing page is a separate service. If one is needed, you receive its own quote for the agreed scope beforehand; it is not part of the Google Ads management fee.
More: landing page design
Which campaigns make sense?
The choice follows your offer and your goals. Search campaigns reach people who are already looking for a service like yours. Other campaign formats are added deliberately when they fit the project. Not every format suits every business.
If you run an online store, product ads built from your product data can be a suitable format: Google Shopping for online stores. How Google Ads works in principle is explained in our guide What is Google Ads?
What does Google Ads management cost?
Your Google ad budget and our management fee are billed separately. The agreed monthly ad budget starts at €1,000. Our fee is 30% of that agreed budget, net, plus 19% VAT.
| Example per month | Amount |
|---|---|
| Agreed Google ad budget | €1,000 |
| Management by WebAktive | €300 net |
| 19% VAT on the management fee | €57 |
| WebAktive invoice | €357 incl. VAT |
Google charges the actual ad costs directly to the payment card in your own Google Ads account. We invoice our management fee separately. The tax on Google's invoice depends on your billing profile, so we do not show the two as one combined gross price.
Campaign setup, conversion tracking and ongoing management are included in the fee. A new landing page is quoted separately if needed. The fee is based on the agreed budget, not on what Google actually spends in a month.
Planning your Google Ads budget
How we start working together
- First consultation: You describe your business, your offer and your goals. We check whether Google Ads and the planned budget fit together. The first consultation is free.
- Scope and setup: We agree the services, the ad budget and how we work together. We then set up the campaigns and conversion tracking and align the landing page. Campaigns go live after joint sign-off.
- Management and feedback: We check the campaigns every 14 days and adjust them as needed. You tell us how the enquiries turned out. Reports come monthly for the first three months, then quarterly.
Your account and budget stay transparent
The ads run in your own Google Ads account. You keep access and pay the ad costs directly to Google. We manage the campaigns on the basis of the budget agreed together, and any change to it is agreed with you.
Working directly with WebAktive
At WebAktive, marketing and development work side by side. Oleg looks after the marketing side, Pavel the technical implementation, so campaigns, measurement and landing page can be aligned with each other. We are based in Villingen-Schwenningen and work with businesses across Germany.
Project examples
These projects show how Google Ads is part of our work for clients. Each project page describes the whole engagement.
SwiftMove. Google Ads were part of the project together with the website, SEO and GEO. The enquiry flow handles several different kinds of moving job. See the SwiftMove project
Safe'N Easy Movers. The project covered the website plus support with Google Ads and Maps alongside SEO and GEO. See the Safe'N Easy Movers project
The examples document our work. They do not imply guaranteed results for other businesses.
FAQ about Google Ads management
What is the minimum budget?
We start from an agreed Google ad budget of €1,000 a month. On top comes our management fee of 30% of that budget, net, plus 19% VAT: €300 net, or €357 including VAT, at €1,000.
Are setup and conversion tracking included?
Yes. The initial campaign setup, conversion tracking and ongoing management are included in the fee. A new landing page is quoted separately.
Is the fee based on what Google actually spends?
No. It is 30% of the monthly ad budget agreed in advance. If Google spends less in a month, that alone does not change the agreed basis of the fee. A different monthly budget is agreed with you separately.
What happens if the budget is not fully spent?
We look at the reasons and adjust the campaigns within the agreed frame where needed. An unspent amount is not carried into the next month as extra budget automatically. A higher budget for a later month needs a separate agreement.
How long does the engagement run?
The minimum term is three months. After that you can cancel free of charge with at least one week's notice. The specific contract details are set out in the quote.
How often are campaigns checked and reported on?
We check the campaigns every 14 days and correct them where needed. You receive a report monthly for the first three months, then quarterly.
Can WebAktive take over our existing Google Ads account?
Yes. New and existing accounts are managed on the same terms. On a takeover we review the previous campaigns and tracking and make the corrections needed. The account stays yours.
Do you only work in Villingen-Schwenningen?
We are based in Villingen-Schwenningen. We work with suitable businesses across Germany and agree goals, regional targeting and how we work together with you directly.
Let's talk about your plans
Tell us briefly about your business and what you want to achieve with Google Ads. We check together whether offer, website and budget fit. The first consultation is free and does not commit you to anything.