Visibility is worth something when it matches what you sell. We work out which search topics, content and technical improvements can move your website forward, and agree which of them get done.
WebAktive combines website development and marketing. One example of that combination is the SwiftMove project: website, enquiry function and search engine optimisation. See the SwiftMove project
Understand the business first, then choose the search terms
Which services do you want to sell? Who decides whether to enquire? Which regions and languages matter? Those questions decide which search topics make sense. A high visitor count on its own says little about whether the right companies or people are among them.
We distinguish between the need for information and the search for a provider. An explanation of SEO costs does a different job from a service page. The content should reflect those differences rather than repeating the same keywords everywhere.
Analysis becomes a prioritised work plan
For an existing website we check technical accessibility, page structure and the search data available. If Search Console or analytics data is missing, we say so; estimates do not replace data from your own project.
The work plan separates faults from opportunities. A broken enquiry route needs different treatment from a missing article. Each task gets a purpose and a criterion its implementation can be checked against. The diagnosis in detail: SEO audit.
Content, technology and internal links, worked on together
A new service page achieves little if it cannot be reached from the menu and the rest of the content. Technical optimisation on its own does not explain your offer either. So we connect topic planning with page structure, internal links and the technical tasks that matter.
Depending on the starting point that can mean rewritten service descriptions, better page titles, a cleaned-up URL structure or a clearer relationship between services and projects. Which measures are needed is not decided before the review. The technical side: technical SEO.
After launch: watch what changes and keep working
SEO is not a switch that stays on once flipped. Content, competition and the website itself change. Ongoing support creates the room to act on what the search data shows and to implement agreed improvements.
We separate work done from effect observed. A published page is a result of implementation. Whether it later becomes visible for relevant searches and brings the right contacts has to be measured separately. How that works: SEO retainer.
SwiftMove: several channels, kept apart honestly
For SwiftMove, a website, an enquiry function and a calculator for price orientation were built. The marketing included SEO and Google Ads. It does not follow that every enquiry arriving through the website came from SEO alone.
The project shows the practical connection between website development, an enquiry function and the marketing that accompanies it. No quantified results are claimed here. See the SwiftMove project
FAQ
Can you guarantee first place on Google?
No. Rankings depend on many factors outside a single project. We agree work, responsibilities and reporting, not a guaranteed position.
Does the website have to be rebuilt?
Not automatically. If the existing site can sensibly be developed further, a targeted revision may be enough. A relaunch should follow from the requirements, not from a sales template.
Is B2B SEO different from consumer SEO?
The technical fundamentals overlap. In B2B, specialist information, several people in the decision and longer decision cycles tend to matter more, and what counts as a good enquiry can look different. More: B2B SEO.
When can we expect results?
That depends on the starting point, the implementation and the competition, among other things. Technical changes can be verified sooner than a stable contribution to enquiries. We do not promise a fixed time to a given revenue.
Let's look at your starting point
Send us your website, your main services and your goal. We will tell you what information is still missing for a sensible next step. Discuss your SEO potential