A growing share of questions now get answered without anyone visiting a website. Generative Engine Optimisation is about being the source those answers draw on, and being described accurately when they do.
What this involves
- content structured so a definition or answer can be extracted cleanly
- consistent brand facts across every place they appear
- evidence, sources and author information
- monitoring what AI systems currently say about you
- fixing the gaps that cause wrong or missing answers
GEO does not replace SEO
The same things help both: clear structure, accurate facts, genuine expertise and technical accessibility. GEO is an additional lens, not a separate discipline with its own tricks.
Anyone selling GEO as a distinct methodology with guaranteed placement is describing something that does not exist. These systems are not stable enough for guarantees.
Answer-shaped content
Systems that generate answers extract passages. Content that opens with a direct answer and then explains gets used; content that circles for four paragraphs before defining the term does not.
That means clear headings phrased as real questions, definitions stated plainly and early, and self-contained passages that make sense pulled out of context.
Consistency of facts
If your founding year, team size, service area or pricing differs between your site, your profiles and your listings, generative systems will produce whichever version they encountered. Inconsistency is how wrong answers get generated about you.
We audit the facts published about the business and make them consistent. For WebAktive that meant removing a claim of being based in Germany, because it was not true.
Evidence and attribution
Named authors, review dates, cited sources and specific data make content more likely to be treated as reliable. Unattributed generic claims are the least citable content there is.
Monitoring
We define a repeatable set of prompts, record how the systems answer them, and track how that changes. Individual answers vary run to run — trends over time are the signal.
FAQ
Can you guarantee we appear in AI Overviews?
No, and neither can anyone else. These systems change without notice.
Does GEO reduce our traffic?
AI answers can reduce clicks on purely informational queries. Commercial queries still send people to sites.
Should we block AI crawlers?
That depends on whether you would rather be cited or excluded. We will lay out the trade-off; it is a business decision.