Posting daily on five platforms is not a strategy, it is a treadmill. Most businesses do better on one platform, at a sustainable cadence, with content that gives someone a reason to care.
What we do
- choose the platforms your customers actually use
- set a cadence the business can sustain
- plan content pillars instead of improvising weekly
- write and schedule posts
- measure against enquiries, not applause
Choosing platforms honestly
For most B2B, LinkedIn is the only one that matters. For local consumer services, Instagram and Facebook. For visual trades, Instagram carries the portfolio well. TikTok works for a narrow set of businesses and consumes a great deal of production time.
A weak presence on five platforms performs worse than a good one on a single platform. We would rather recommend dropping accounts than keeping them limping.
Cadence you can actually keep
An abandoned account dated eight months ago is worse than no account. We set a rhythm the business can sustain during its busiest month, not its quietest.
Content that earns attention
Work in progress, finished results, how something was decided, what a job actually costs, mistakes worth avoiding. Businesses consistently underestimate how interesting their ordinary work is to people outside it.
What does not earn attention: generic motivational posts, national holiday graphics, and anything that could have been posted by any company in any industry.
Organic reach is limited
Organic reach on most platforms is low and getting lower. Organic builds credibility with people who already found you; paid finds new people. Treating organic as a customer acquisition channel on its own usually disappoints.
Measurement
Followers are not the point. We track profile visits, clicks through to the site, and enquiries attributable to social. A smaller engaged audience beats a large indifferent one.
FAQ
How often should we post?
Two or three good posts a week beats daily filler.
Do you write the posts?
Yes, from your input. The material comes from what you actually do.
Should we buy followers?
No. Bought audiences do not buy anything, and they wreck your engagement rate permanently.